There are lots of ways you can rank your website, one of which happens to be using a method called link building. What’s that? For the uninitiated, link building is what we call the process of acquiring backlinks from other websites to communicate to the search engines that your website is worth a look.
Think of one backlink as getting one vote that vouches for your trustworthiness. However, not all votes carry the same value, unlike in the real world.
Here, a backlink from a reputed website, having millions of visitors, like Nytimes, HuffingtonPost, etc. will have a much more significant impact on your website than backlinks from…let’s say bestfishingguides.net that has no traffic and has not been updated with fresh content for the last 3 months.
At Art of SEO, we prioritize quality over quantity, so our goal is to get you links from other reputed websites so that both search engines and your audience see you as the industry’s authority.
Why Rank in the SERP
If being SEOs for a decade has taught us anything, it’s that you cannot rank well with content alone. Not for competitive terms, at least. And if you don’t rank in SERPS, what’s the point of doing anything? You’re not going to get any traffic, sell products, or build up a sustainable brand in the long run.
Building a website and letting it sit is not enough! You need to be actively working upon boosting its authority if you want to get more traffic and more sales. To do this, you need to be building solid backlinks that indicate to the search engine bots that your website is relevant.
Take a look at this image, for instance. What you see is an Ahref backlink report of Vincero, a luxury watch company that sells at affordable prices. The report shows that Vincero has been mentioned by many different websites, one of which happens to be on a site named realmenrealstyle.com with a domain rating (DR) of 72!
While Vincero’s website has a DR of 52, according to Ahrefs (which is not bad at all), getting backlinks from websites with higher DRs like realmenrealstyle.com will help boost Vincero’s credibility further!
While Vincero’s DR might not be close to Rolex’s (DR: 82), it can get there with enough effort, i.e., by getting more high-quality backlinks from reputed websites.
We believe that quality triumphs over quantity, and that’s why our mission is to bring you the highest quality links, even if they happen to be fewer in number.
How to Get Backlinks from Blogs by Guest Posting
Getting backlinks through guest posting is not easy if you don’t know what you’re doing or don’t have the time to do things the right way. First, you need to conduct thorough research and compile a list of websites to reach out to for guest blogging.
- You also have to make a monetary offer in exchange for the opportunity because nobody today hands out free guest posts.
- Once both parties have accepted the price, you need to think of content ideas that’ll fit in naturally on the host website and write it according to the rules the webmaster lays out.
- You can hire a content writer for the job or write on your own; whatever it is, you need to make sure it’s up to the webmaster’s standards.
- Don’t forget; you also need to know how to find the right anchor texts to use and how to include them naturally within the article.
- Now, you can submit the content, and if everything is A-okay, the content will be published, and you can make the payment.
These steps might seem easy to a novice, but it can be quite resource intensive depending on the type of links you’re trying to get. The process we follow to get backlinks for ourselves and our clients has been perfected over time and has now reached a point where we can repeat the steps repeatedly to get as many backlinks as needed.
The Truth About Anchor Texts
Look, in this day and age, when everybody is gunning for the quick wins, you have to stay patient and build a business that’s future proof. Overuse of exact match anchor texts has led to the downfall of many websites since it indicates to Google that you’re trying to “cheat the system.”
Brands hardly ever link to another page using exact match keywords, so we advise all our clients to use branded anchors as much as possible. Now, does that mean we don’t use exact match anchors at all? We do, but within limits.
Out of 10 links we build for a client, maybe 1 or 2 among them will be exact match anchors, and we recommend you do the same. Again, if picking anchor texts is something you need help with, all you have to do is ask us.
Is Our Guest Posting Price Too Expensive?
Not at all. Since we have perfected the process of finding link opportunities, we’ve managed to cut down costs significantly. So, it’s likely that you’ll spend more money on guest posting by yourself than letting us handle everything, from A to Z.
Here at Art of SEO, we put your needs first to get the best results at a reasonable price and in the shortest time possible.